Cyberpunk buyers, therefore, may be more receptive to in-game DLC.

When it comes to the money they spend on games, Cyberpunk’s buyers are likelier to be average-to-big spenders (70% vs. Analyzing a franchise’s performance and audience demographics-and how this compares to its competition-couldn’t be easier.

The full Game Brand Tracker features demographics, including age, home situation, work situation, and more, for fans of Pokémon, Cyberpunk, and 78 other franchises. This is mostly because Pokémon buyers are more widely distributed when it comes to age, with 11% aged 45-65 vs. Nevertheless, Cyberpunk buyers are likeliest to live with their parents, while most Pokémon buyers live with a partner and kids. Just over a quarter of those intending to buy Cyberpunk are aged between 10-20 vs. Gender Split Is Far More Balanced than Cyberpunk’s Buyers’ Reasons for PlayingĪround 42% of those intending to buy Pokémon Sword or Shield are women, compared to just 28% for Cyberpunk. Both games’ buyers represent a significant share of the market in the countries covered. Of all the gamers in U.S., U.K, France, and Germany, 21% intend to buy Pokémon Sword/Shield while 10% intend to buy Cyberpunk 2077. In this article, we’ll use insights from the tracker to shed light on the gamers intending to buy these two heavy-hitting RPGs, including their demographics, the gameplay factors that attract them, and-ultimately-why they buy. Last month, we completed our latest round of research forīrand Tracker, which gives actionable insights into 80 key game franchises The first mainline Pokémon games on Nintendo Switch launched today, and CyberpunkĢ077, CD Projekt RED’s first large-scale RPG since The Witcher 3, is rightĪround the corner. It is an exciting time for the role-playing game (RPG)

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